BBC Advertsing Awards
Winner for Digital Innovation
Project Role & Remit
Product Concept
Strategic Direction
Art Direction
I received the Innovation on Digital Award for the Concept, Creation and Creative Direction of a new Advertising Content Campaign Format which was a BBC first. The digital format was primarily rolled out in Australia for a Middle Eastern client but was subsequently used for the global premium luxury group, Rosewood Hotels in Asia to promote and amplify their brand and expertise in creating unforgettable experiences. Rosewood: Essence of Experience is now used as a benchmark for User Centric Innovation within the Branded Content Sector of BBC Worldwide Advertising. The campaign format was refereed to by Carolyn Gibson (EVP International Advertising at BBC Worldwide) as: "...the most interactive content campaign format in market to date". The product is revered by the global BBC Advertising Sales Teams and I am proud to have been the creative instigator and mind behind a product my colleagues themselves are proud to present and promote as a primary digital offering our media peers have yet to equal or surpass. The product continues to be developed to accommodate the changing marketplace and trends. It still occupies the primary 'go to slot on response decks and pro-active solutions' the BBC provides to our premium client base. Visit Rosewood: Essence of Experience.
