Bond is Back
Pearson Website Awards Winner
Project Role & Remit
Concept
Design
Art Direction
HTML
This is the work I produced for Bond is Back - Devil May Care. It was a dual online/offline project, that focused on a website and digital billboard advertisement that featured in London's Piccadilly Circus. I had very little to work with and very strict guidelines to work within.
No guns, no Bond, no Bond sequences.
The site was produced in Flash and used many of the techniques of the time, but also new ones. I integrated a 3D rotating tag cloud as part of an interactive game. A concept I came up with to add movement to the page and a little fun for the die hard Bond fans. 'In how many words could you identify a particular Bond title?'
I created the animated advertisements for a 23ft video wall billboard which ran on a loop for 30 seconds every 3 minutes in London's Piccadilly Circus. The animation contained a countdown timer to the publication date and falling poppy petals, all (and the only) elements that featured throughout the very secretive campaign.
It was a great project to work on as it drew upon on all my imagination to make it work.
The website project went on to win the Adult Publishing Website category at the Pearson Website Awards. A great accomplishment considering the limited resources and visual assets I had to work with.
Though built and deployed in 2008, I still feel there is contemporary integrity to the site. Striking, simple and stylish.
Pearson Website Awards 2008 - Winner: Judges comments
"I think it looks beautiful, and it even loads extremely fast. Very sleek and streamlined."
"It catches your attention and has a real James Bond 007 feel. A very cool site to spotlight a book."
"It looks great, very stylish- interesting content, very clever marketing tie-in"
"Design - unique and interesting!"
"Simplicity, clarity, intuitiveness and a beautiful picture on the home page!"
"The design of the site really drew me in, and once I was there it was easy to navigate and contained a lot of information."
"It's fun, eye-catching, yet has all the features you'd expect and want on a 007 site. Marketing the Penguin books well."
