PROJECTS / Revisit and Revamp Jamie’s

Jamie’s America ~ Revisit and Revamp

Extra Recipes

Project Role & Remit

Art Direction
Responsive Design for iOS Devices

Some years ago I designed and created a Mobile Optimised Website for extra recipes promoting Jamie's America by Jamie Oliver. Jamie's America Extra Recipes could only be reached by purchasing the Jamie Oliver 20 Minute Meals App for iOS. These were the days of the original iPhone and responsive design was in it's infancy.

At that point, the App was only available for iOS devices.

To mimic touch gestures and page transitions, I used jQuery to maintain the UX as users moved from an iPhone App to a Web environment. The project was benchmarked and through user statistics, we were able to ascertain those who proceed from App to web page to purchase of Jamie's America. All in all it was a very successful project promoting Jamie's front list titles.

I have revisited this project and re-skinned and recoded the interface, taking into consideration the developments of both Responsive Design and User Platforms. The project can now be viewed on Desktop, iPad and iPhone.

The design, flat and uncomplicated.

Specific to mobile handsets, users can rotate their devices and watch the latest videos from Jamie's Food Tube channel.

The revisited revamp can be viewed here.


The original design and release

Revisited and revitalised

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Realy sorry, but my site is best viewed in protrait. Twist your device round for the best viewing experience.