Penguin Classics
Site Redesign and Relaunch
Project Role & Remit
Concept
Design
Art Direction
HTML
Responsive Design
The Penguin Classics redesign takes a new cleaner and more minimal approach. Bringing its award winning book design, editorial and author list to the fore. Using a vibrant colour palette by means of jacket imagery and simple typography, the new site leaves the UI free of visual noise.
Governed by a tight brief: 'Clean, clear sign posting and simple UX', the result is that users are presented with an uncomplicated yet confident, stylish publisher's website with brand at the forefront.
The project didn't come with without legacy and aside from the new page designs, the redesigned UI still had to be accommodated into old Vignette Story Server templates written in a fixed tabulated format.
Challenging, but very enjoyable, I hope to have presented a new site not just to happy clients but an audience of passionate readers.
Visit Penugin Classics.
