Mando Footloose
A new concept in e-mobility
Project Role & Remit
Proof of Concept
Art Direction
A Proof of Concept digital solution for an engagement with Mando Footloose showcasing how it can be used to travel in style through cities and beyond. The format will allow maximum exposure for the product and the opportunity to demonstrate its innovative technology and benefits to the user.
The page will create a narrative around using the Mando bike in the city and how it can be an invaluable companion for navigating busy commutes and urban travel, then look at how it can be used to explore leisure destinations in the same country accessible by train, made simple by the convenience of the folding e-bike.
The page will lead with a 2-3 minute video, and include photo galleries and an article, all of which support the overall narrative, showing the bike in use at each stage.
Further down will be a section which allows the user to explore the more technical side of the bike, what's 'under the hood' and why that benefits the user, with infographics and another image gallery, together with a Q & A with Mando Footloose designer Mark Sanders.
